CELEBRATING 20 YEARS OF KEVIN MURPHY
13th Aug 2024
Known for his legendary beach waves and tousled manes, Kevin Murphy is arguably one of the most influential hair stylists across the Australian and global hair landscape.
As a regular contributor to Vogue, Kevin became the go-to stylist for the coveted ‘Beach Hair’ look, a distinctive style that carved his niche within the fashion landscape. Kevin’s work has graced the covers of major global publications such as Vogue and Harpers Bazaar. He has directed hair teams for renowned fashion houses worldwide and styled countless high-profile names such as Kylie Minogue and Abbey-Lee Kershaw.
In 2004, the KEVIN.MURPHY brand was born with a range of 7 naturally derived, texture-driven products with the guiding principle of being kind to the hair and to the environment. Today, KEVIN MURPHY hair products are sold in over 60 countries, with over 150 products in the portfolio, including multiple colour lines such as KEVIN.MURPHY+COLOR.ME GLOSS and KEVIN.MURPHY+BLONDE.
This year, to celebrate 20 years of ‘making waves’ in the industry, and to mark the milestone KEVIN.MURPHY are releasing Limited Edition designs of the iconic ANTI.GRAVITY.SPRAY and HAIR.RESORT.SPRAY. The exclusive design represents the continuous evolution of the brand, while staying true to its roots in styling and fashion. With a playful nod to the past, and some of the iconic styles that put them on the map (hello, beachy waves), they’re celebrating a rich history in innovation and style.
“As we enter our 20th anniversary year, I wanted to reintroduce some iconic products that showcase our heritage. I have noticed that there has been a rise in the demand for styling products across all generations and for me that’s where it all began, in the salon and on set. From the outset I wanted KEVIN.MURPHY to be different. I knew the range had to be visually distinct, there seemed little point filling innovative formulas into something that looked too regular and it also had to perform,” says Murphy.
Born from fashion and driven by performance, KEVIN.MURPHY takes inspiration from ancient aromatherapy combined with the high-performance effects of skincare and adapting that to haircare. Designed to be weightless and deliver performance, strength, and longevity. Skincare ingredients and regimens are adapted into modern luxurious hair care.
“Our “skincare for your hair” philosophy first began when I was working on photo shoots in the early 90’s. All the products at the time were really designed for straightened flatter hairstyles. I felt they made the hair heavy and greasy, and you could only use the tiniest bit and only put it on the ends. I really wanted to change the characteristics of the hair, so I needed to be able to put product all through the hair. I began looking at skincare and the way it absorbed, I started mixing body lotion with hair spray, I used toner to thin out my gel to make it dry faster, I began to mix eyeshadow and gel and lotions to make things work quicker and to give the hair an iridescent shine you might recognise. A product that used this idea was HAIR.RESORT, the precursor to HAIR.RESORT SPRAY. It was born from this,” reminisces Murphy.
Our Limited-edition 20th Anniversary ANTI.GRAVITY.SPRAY 150ml and HAIR.RESORT.SPRAY 150ml are now available to order through your PARTNERSHIP.MANAGER or our Customer Service team.