THE NEW CODE OF COLOUR: INTRODUCING KEVIN.MURPHY + CODE
18th Feb 2025
Step into the new era of performance. Introducing KEVIN.MURPHY + CODE - the smart permanent hair colour powered by skincare technology, marking a new era of high-performing colour.
- A colour to revolutionise the industry with an innovative approach
- A new emphasis on cutting-edge performance
- A new way to embrace fashion for your clients
- A new way to drive creative business and enhance colour services
A NEW ERA OF UNPARALLELED RESULTS
- Up to 100% grey coverage (1)
- Up to 4 - 5 levels of lift (2)
- Reliable colour with 150% more even results (3)
- 100% colour intensity (1)
- Long-lasting results with increased colour durability (3)
- More shine (4) and repair (5)
(1) Salon test (2) Up to 4 levels of lift when using KEVIN.MURPHY + CODE and 5 levels when using KEVIN.MURPHY + BLONDE HIGH.LIFT (3) Instrumental test (4) 26% increase in shine. Instrumental test (5) 22% increase in repair. Instrumental test.
THE RANGE
The KEVIN.MURPHY + CODE range includes 91 high-performing shades for modern, luminous results with up to 10% grey coverage.
For effortless navigation in the salon, the 91 shades are divided into four family codes.
NATURAL SHADES: An elegant, natural colour spectrum provides perfectly balanced, refined and true-to-tone colours, ensuring up to 100% coverage of grey hair.
COOL SHADES: Introducing a chic, cool colour palette renowned for exceptional neutralising capabilities, ideal for achieving cool-toned results. Infused with COLOUR.IGNITE Complex in selected shades of violet and mahogany, it enchances vibrancy and ensures lasting brilliance.
WARM SHADES: Spanning from luminous golds to vibrant coppers and rich reds, our warm palette promises imbeccably even colours. Selected Copper and Red shades are fortified with the COLOUR.IGNITE Complex, ensuring not only striking and impactful colour outcomes but also enhanced vibrancy and longevity.
SPECIAL COLOURS: An elegant collection of vibrant and high-performing colours await you. These SHADES are versatile additions to your formula, allowing customisation of all CODE or BLONDE.HIGH.LIFT SHADES. Enriched with our COLOUR.IGNITE Complex, they ensure consistently bright and long-lasting results.
CLEAR: A dye-free formula designed to pastelise other CODE shades when added into the formula.
CODE APPLICATIONS
GREY COVERAGE: Achieve up to 100% grey coverage. For full, tailored coverage, mix the chosen SHADE with a NATURAL SHADE .00, .0, or .03.
LIGHTENING: Use CODE SHADES to lighten hair by up to 4 levels, ranging from the darkest black to the lightest blonde. For even stronger lightening ability, opt for BLONDE HIGH.LIFT, which offers up to 5 levels of lift.
INTENSIFYING COLOUR: For the most vibrant results, enhance or lighten your colour outcomes by adding SPECIAL or CLEAR to any CODE SHADE.
COLOUR BALANCING: CODE SHADES are versatile and can be used for darkening tone-on-tone and colour-balancing services. When your client needs balancing, this can be achieved in as little as a 20 minute service.
REFINING AND TONING: CODE SHADES are perfect to refresh colour, for toning or refining services while offering strong even colour results.
CUSTOMISE COLOUR: Tailoring a colour service to the specifics of the client is key. Use CODE SHADES or SPECIAL to intensify or counteract reflects for personalised colour results.
KM.LAMELLAR TECHNOLOGY
KM.LAMELLAR technology is a ground-breaking technology inspired by advanced skincare delivery systems. This exclusive emulsion is designed to improve the delivery of dye and the care properties of colour formulations, ensuring more precise, consistent and effective results, regardless of the client’s hair needs.
Find out more in our KM.LAMELLAR TECHNOLOGY: WHERE COLOUR MEETS SKINCARE blog.
KEY ACTIVES
ANTI-METAL AGENT: Once in contact with the hair fibre, this chelating molecule neutralises the metals found in hair that interact with the colour dyes during colouring. If not neutralised, they can modify the colour outcome.
RESULT: Unlock stunning vibrant and consistently dependable colour results.
COLOUR.IGNITE COMPLEX (1): Highly reflective colour molecules that work like magnets. When they penetrate the hair fibre, their positive charge seamlessly glues to the negatively charged fibre, effectively locking the dyes inside for longer-lasting colour.
RESULT: Enhances colour vibrancy, brightness and longevity.
(1)COLOUR.IGNITE Complex included in the following CODE SHADES: VIOLET 4.8, 7.86; MAHOGANY 5.5, 6.5;
COPPER 6.4, 8.4, 9.4, 8.43; RED 5.6, 7.6, 9.6, 8.68, 6.65; SPECIAL: ORANGE, RED, VIOLET, PINK.
FLORAL.ACCORD COMPLEX: Innovative fragrance complex with fresh, clean notes that assists in counteracting the ammonia scent during colour application.
RESULT: Neutralising fragrance that enhances the in-salon experience.