Blog

Here at Sweet Squared our ethos is always to serve you the PRO with love and respect and during these uncertain times we recognise that for some business guidance, mentoring and support is absolutel … read more

As part of the S2 Shop Local campaign, each week we invite one of our professionals to host a guest blog and share their tips, trick and techniques to successful retail. Kicking off the campaign, from … read more

Taking your retail offering online!  The holiday season is upon us and though we may not be exactly where we thought we’d be this year, we’re looking at ways to make the most of the season. … read more

Serving the Pro with Love & Respect is at the core of everything we do here at Sweet Squared. While the current climate may not be where we’d hoped, we’re focusing on the ways we can support you a … read more

At Sweet Squared, we care about YOU, the Nail Professional, as well as your clients, business and colleagues. Salon wellness has always been our top priority, and alongside CND we are committed today, … read more

Introducing Education with Emma! A brand-new education initiative aimed at providing the hair professional with advice, tips, tricks and best of all… brand secrets. Education with Emma is brought to y … read more