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MIXING IT UP
1st Mar 2021
Goodbye Shaking. Goodbye Separation. Goodbye Thickening. Hello imix!Leave shaking, separation and thickening in the past with imix! Available exclusively from Sweet Squared, this brand-new innova
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9. SWEET TALK - ALL MIXED UP
Posted by Samantha Sweet on 1st Mar 2021
We have been DYING to bring this baby to life!!Just when you think you can’t do anything else new in the nail industry – you can, and we have!! When true innovation is bought to our attention, there i
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ALTEREGO: COLOUR TRENDS - GET THE LOOK
5th Feb 2021
Our model was starting with a grown-out copper, faded to an 8/34 9/34 with a root of 6/0. We wanted to refresh the colour by creating a gorgeous, fiery, multi-tonal, copper red with vibrant, orange mo
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CND X GARETH PUGH - MEET THE FACES
13th Nov 2020
It’s time to round up Fashion Week by introducing the faces behind The Reconstruction. Meet design extraordinaire Gareth Pugh as he chats through the inspiration behind the project and why he chose to
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ALTEREGO ITALY EGOBOND AND EGOLISS TREATMENTS
Posted by Sophie Grafton on 27th Oct 2020
Introducing Education with Emma! A brand-new education initiative aimed at providing the hair professional with advice, tips, tricks and best of all… brand secrets. Education with Emma is brought to y
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CND X GARETH PUGH - THE FINAL LOOKS
16th Oct 2020
It’s time to wrap up the CND™ Fashion Week series as we reveal the final looks from the CND™ X Gareth Pugh The Reconstruction. Get fresh manicure inspiration straight from the runway
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