Blog

  With a busy few months ahead, now is the time to brush up on your skills and get practicing the hottest nail trends of spring/summer 2021.This summer is going to be a special one. Your cli … read more

Golden Globes 2021 may have looked a little different this year, however the outfits certainly did not disappoint. We’ve been obsessing over these Golden Globes looks and it got us thinking… if t … read more

Goodbye Shaking. Goodbye Separation. Goodbye Thickening. Hello imix!Leave shaking, separation and thickening in the past with imix! Available exclusively from Sweet Squared, this brand-new innova … read more

We have been DYING to bring this baby to life!!Just when you think you can’t do anything else new in the nail industry – you can, and we have!! When true innovation is bought to our attention, there i … read more

Our model was starting with a grown-out copper, faded to an 8/34 9/34 with a root of 6/0. We wanted to refresh the colour by creating a gorgeous, fiery, multi-tonal, copper red with vibrant, orange mo … read more

It’s time to round up Fashion Week by introducing the faces behind The Reconstruction. Meet design extraordinaire Gareth Pugh as he chats through the inspiration behind the project and why he chose to … read more