Blog

Here at Sweet Squared our ethos is always to serve you the PRO with love and respect and during these uncertain times we recognise that for some business guidance, mentoring and support is absolutel … read more

As part of the S2 Shop Local campaign, each week we invite one of our professionals to host a guest blog and share their tips, trick and techniques to successful retail. Kicking off the campaign, from … read more

At Sweet Squared, we care about YOU, the Nail Professional, as well as your clients, business and colleagues. Salon wellness has always been our top priority, and alongside CND we are committed today, … read more

Inspired by our fun, festive and feisty traits that tend to reveal themselves during the holidays, the It’s All About Me Collection by Light Elegance encourages us all to indulge in that side of us th … read more

Introducing Education with Emma! A brand-new education initiative aimed at providing the hair professional with advice, tips, tricks and best of all... brand secrets. Education with Emma is brought to … read more

It’s time to wrap up the CND™ Fashion Week series as we reveal the final looks from the CND™ X Gareth Pugh The Reconstruction. Get fresh manicure inspiration straight from the runway … read more