The festive season is upon us, which makes it the perfect time to get creative and boost your salon's retail sales! Clients are looking for thoughtful gifts, small indulgences, and products that add a little skincare luxury to their lives. With Nimue products, you’re perfectly positioned to create exciting offerings that not only wow your clients but also grow your bottom line. We’ve put together some retailing ideas to inspire your next Christmas campaign!

Little Luxuries

Put together travel-sized essentials for clients who are on the go or looking for an elegant way to sample the best of Nimue. Pair these with a small toiletry bag for added value, perfect as a little under-the-tree gift! Offer ready-made beauty bundles, such as:

1. Winter Kiss Lip & Hand Set
   Combine the Nimue Hydro Lip Protection and a mini Active Hand Repair in an elegantly packaged bundle. Offer this at a festive reduced price of £29/€35 to make it a must-have stocking filler that’s suitable for all skin types.
2. Winter Rescue Duo
   Tackle cold winter weather by pairing a mini Element Barrier with a soothing Collagen Eye Film. Package these in clear baubles tied with satin ribbon, and include a handwritten holiday note wishing your clients a joyful season. Display these as beautiful ornaments that clients can pluck right off your tree! Priced perfectly at a special RRP of £27/€33, this is sure to catch the eye.

Loyalty-Boosting Refills

Your loyal clients deserve some special love this season! Why not offer refill bundles with exclusive savings? Create an ‘Everyday Essentials Refill Kit’ containing must-have refills like the Cleansing Gel, Conditioner, and Exfoliating Enzyme. Extend the offer to sensitive skin types with a “lite” version that includes all the gentler alternatives. At a reduced RRP of £95/€114, these are a savvy way for clients to stock up while indulging in a little festive self-care.

Nimue Winter Collection 2024

For those who missed out on the always-popular Nimue Festive Advent Calendar, good news! You can still stock up on the Daily Essentials and Daily Essentials Lite Kits, as well as the stylish Winter Travel Essentials Bag. Promote these as the perfect holiday gifts or self-care splurges for winter skincare routines.

Your Display Matters

The way you present your products can make all the difference. Create visually stunning displays to captivate your clients’ attention this festive season.

1. Winter Wonderland Experience
   Dedicate an area of your salon to a magical snowy scene, complete with twinkling fairy lights, faux snow, and festive props like mini sleighs or Christmas trees. Place your retail products in this scene as “gifts waiting to be unwrapped.” Not only does this enhance your salon’s atmosphere, but it also creates a memorable experience that inspires clients to shop.
2. Interactive Advent Calendar Display
   Make your offerings playful with an oversized advent calendar display. Each window reveals an exclusive offer, a mini product, or even a small treat like chocolates! Encourage salon visitors to check the calendar daily for a surprise. This adds a sense of fun and engagement that your clients will remember long after the holidays.
3. Tree of Treasures
   Dress up a Christmas tree with small, individually wrapped products as sparkling “ornaments.” Add a sign that invites clients to pick a mystery item or shop individual “ornaments” for gifting. Rotate featured products weekly to keep it fresh and exciting.

Leveraging the Power of Social Media

Your festive displays and offers won’t reach their full potential without a little social media! Here’s how you can spread the word and attract new clients online.

• Behind-the-Scenes Fun: Share videos or photos of your festive salon setup process. Show staff lovingly assembling product bundles or decorating your Winter Wonderland.
• Sneak Peeks: Tease your exclusive holiday kits or display details before their official launch. Build anticipation with close-up images, holiday music, and interactive polls to get clients excited.
• Festive Giveaways: Host a giveaway for your followers to win a holiday product bundle. Encourage entrants to share your post or tag friends to spread the word.
• User-Generated Content: Offer a small discount to clients who tag your salon in their posts with products they’ve purchased. The more authentic buzz, the better!
• Professional Assets: Use Nimue’s festive social assets to tie your posts to a theme. Mix this with photos of your displays and content tailored to reflect your salon’s unique personality. 

By curating thoughtful bundles, creating eye-catching displays, and leveraging social media, you can make this season merry and bright for both your clients and your profit margins. Happy retailing!

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