Blog

The summer season is on its way and so is a new wave of summer hair trends! Here, we take a look at some of our favourite hairstyles of the season and share our top tips on how to achieve the hottest … read more

Let’s hear it for the girls! Sweet Squared has been officially announced as one of the Top 200 Female-Powered Business in the UK in the J.P. Morgan Top 200 Female-Powered Businesses Report! This fanta … read more

INTRO –Well, now we’re all up and running again, everyone is busy which is a GREAT situation to be in. As we were thinking about the ‘Back to Work’ situation, our team brainstormed over things that we … read more

The skincare industry is bigger than ever with consumers becoming increasingly aware of their skincare routines and the ingredients they are using on their skin. We take a look at our resident, profes … read more

NTNA has returned for its eighth season and on the search for its next global superstar.NTNA is a reality show-inspired online contest, that involves nail artists battling it out during&nb … read more

Let’s talk all things imix!imix is the revolutionary hands-free mixing device designed to improve the consistency of your polishes, for an expertly immaculate application each and every time. One of t … read more